Whether or not your business succeeds all comes down to your marketing strategy. It doesn’t matter how great your product is or how large the need – if your customers don’t know that you exist, you aren’t going to make any sales. There are many marketing strategies you can use to promote your business, but online marketing is the new king. Keep reading to learn more about the benefits of blogging for online marketing and how to write blog headlines that convert.
There was a time when all you had to do to make your website appear at the top of Internet search lists was to load up your page with keywords. Since Google changed their algorithm, however, this tactic no longer works. Content is the new king in the world of online marketing and the overuse of keywords can now hurt your page rankings. If you want to use content marketing effectively as part of your online marketing strategy, you might want to consider starting a company blog. Here are some of the benefits that business blogging can provide:
In order to enjoy these potential blogging benefits, you need to create a blog that speaks to your audience and suits your brand. It isn’t enough to just fill up a blog with random information. You want to provide value for your readers so they spend more time on your site – that is what will drive up your search engine rankings. Keep reading to learn some simple tips for creating captivating blog posts that really convert.
Though modern technology has provided us with a great many benefits, it has also had some negative effects. Information has become so readily available that our attention spans have gotten shorter – you only have a few seconds to grab the attention of people who visit your blog to turn that visitor into a customer. A quality headline convinces your reader to keep reading while a poor headline convinces him to move on. So how do you write a great headline? Here are some simple tips:
As many as five times the number of people who read your blog will read the headline – if your headline doesn’t grab their attention immediately, they will move on. By following the ten tips above you can start to practice working on blog headlines that convert.
Using the ten tips provided above, you can start making your blog really stand out in search results. It takes time and practice to master the art of writing a captivating headline, but you’ll get the hang of it eventually. In the meantime, try out some of these sample blog post headings and headline formulas that have been proven to convert:
You can also improve your headlines by including interesting adjectives, numbers, and names. Here’s a simple formula to try out: [Trigger Word or #] + [Adjective] + [Keyword] + [Promise]. There are a million different ways to use this formula – you can even combine it with some of the headline tips provided above.
Content is the new king of marketing and having a company blog can do great things for your business. But as great as a good blog can be for business, a bad blog can be… well, bad. If you want to maximize the benefits of blogging for online marketing, keep the tips provided above in mind and make an effort to captivate readers by using some of these sample headlines that are guaranteed to convert.