Writing a good email is an art – an art that must be mastered if you want to reach the pinnacles of business success.
An email can be incredibly powerful. With the right email, you can get in touch with someone who has HUGE influence and can potentially get you hundreds of thousands of dollars in business. Or millions. The sky’s the limit!
Additionally, a good email levels the playing field. Generally, successful business owners will keep in contact with successful business owners. So it can be difficult to get in touch with them.
But if you know how to send the right email, there’s a good chance they’ll open it and respond. Therefore, it doesn’t matter if you set up your business yesterday – with the right email (and a little bit of a number’s game), you can get in touch with big-time influencers.
In today’s article, we’ll be talking about the art of simple email. Because that’s what it’s all about: simplicity!
Many times, people get scared when writing influencers. They explain their life story to these people, not realizing that these are the exact people who don’t have time to read it!
That’s the first idea to keep in mind: simplicity is King in email!
I used to send emails in a specific format. The format was something like this:
My name is Mike. Blah blah blah blah life story.
Blah blah blah blah can you please give me value?
I got very few responses with this email. And the reasons are simple.
First off, look at the first line of my email: “Hey, (first name)”. Sounds friendly, doesn’t it? So what’s wrong?
This is putting a barrier up in the email. If I’m talking to someone face to face, I don’t address them in letter format. An email is not a letter! It’s much more of an instant message/text message than a formal letter!
Therefore, you want to make it sound like you’re talking directly at them. And the best way to do that is to take off your formal introductions and send-offs!
Starting out the email with, “My name is Mike” sounds MUCH more personalized then “Hey (firstname), (paragraph) My name is Mike.”
Additionally, instead of a formal signing at the email, a simple “Thanks!” accomplishes the exact thing and—once again—sounds a lot more personal!
Now that we’ve got the format, what do we put in our email?
One quick note: keep your email as short as possible. The shorter the better. In my experience working with very successful entrepreneurs, the more successful they are, the shorter the emails they send, and the shorter the emails they like to receive!
Therefore, it’s absolutely worth the time to shorten your message as much as possible. When they read your email, they’ll view you as someone on their level, instead of someone who’s asking them for help because they’re not on the same level.
Now, in your email, YOU WANT TO GIVE VALUE BEFORE YOU ASK!
If you want a link from an influencer, for example, you could say something like this:
“My name’s Mike – I write for SEOSiteCheckUp.com. I recently wrote an article entitled ‘The Virtual Handshake’. I’ve looked at your audience and feel like they would be a GREAT fit for this article.
If you’d like, you can have it publish on your blog. Let me know how it goes. Thanks!”
I just came right out of the gate and offered huge value, and didn’t ask for anything! Now, many people don’t do this because they worry that the influencer won’t “pay them back”. This is the wrong attitude to have! The state of mind you need to have when sending these emails is, “I offer value, and whether or not it’s returned immediately, I know it will be returned!”
In every case I’ve done this, I’ve got a link, even if I haven’t directly asked for one! Not to mention that this email stands head and shoulders above the whiny emails most influencers receive every day.
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